Richard Branson has always had the knack for making friends and it’s great when those friends become commercial partners and can use the Virgin platforms and profile to grow and develop their own businesses.
So what, specifically, does DS Virgin Racing Formula E Team offer?
One of the most compelling aspects relates to our commitment to being at the leading edge of technology development within the sport. Our dedication to developing and promoting sustainable transportation technologies will have a positive impact on the cities in which we all live. The technology we’re advancing with Formula E will provide a clean alternative to motor vehicle pollution. Which business wouldn’t want to be a part of that?
We believe that Formula E is the only sports business that allows brands to talk in real terms about sustainability and environmental awareness and protection. This is because we will provide tangible benefit – from providing even better electric cars for everyday drivers (not just racing drivers!) to a legacy of more electric vehicle charging stations in each city we visit.
But even more than that, Formula E offers a wealth of fantastic opportunities that businesses can take advantage of to build their brands – such as a truly massive media footprint, a global calendar of events, city-centre racing, broad demographic appeal (with a particular focus on youth) and some astounding digital innovations to harness fan engagement and interaction.
And that’s not all…
Having Richard and the whole Virgin Group behind us, in addition to recent partner arrivals DS and Hewlett Packard Enterprise, means we can add even more to the mix.
Want to know more?
Drop us a note to firstname.lastname@example.org and we’ll get the conversation going.